Brand & Marketing
Whether you’re starting from scratch or giving an established brand a proper tidy-up, here’s what I can help with. Pick one service, or combine a few.
Curious about how I work? Read the story →
Brand strategy
& market positioning
Most business owners can explain what they do. Fewer can explain why someone should choose them. That’s where brand strategy comes in.
You’ll get: positioning that sets you apart, a clear picture of your audience, key messages, and a short brand summary you can share with anyone who works on your business.
Best for: new businesses, or established ones whose brand has outgrown its first version.
Social media
& content writing
You know you should be showing up. The hard part is knowing what to say, and keeping going when the enthusiasm wears off.
You’ll get: content ideas and themes, posts, blog articles, templates, and ongoing support to keep things moving.
Best for: busy owners who want a steady content rhythm that sounds like their brand.
Brand identity
& logo design
If your business uses three versions of the logo and a different font on every post, your brand is working against you. A simple, consistent identity fixes that.
You’ll get: logo exploration, colour palette, typography, visual direction, and a simple design system so everything fits together.
Best for: launches, rebrands, and businesses still running on a DIY logo.
Website copywriting
Visitors decide fast. Clear copy helps them understand what you do, trust that you do it well, and know what to do next.
You’ll get: page-by-page copy with a clear structure and calls to action, ready to hand to your designer or drop into your site builder.
Best for: new websites, redesigns, and sites that get visitors but not enquiries.
Brand Messaging
& tone of voice
A brand that sounds like everyone else, or like a different person each week, is hard to remember. Messaging gives you your story, and tone of voice gives you a consistent way to tell it.
You’ll get: your core story and key messages, plus a tone of voice guide with real examples of how to sound (and how not to).
Best for: businesses with a good offer and a vague pitch, or teams who need to write in one voice.
SEO copywriting
A good website nobody can find isn’t doing much. Search-friendly structure helps the right people land on the right page.
You’ll get: logical page structure and headings, search-friendly copy, and page titles and meta descriptions.
Best for: new or refreshed websites, and businesses starting a blog.